Strategic Plan 2020 - 2022

Introduction

As an Association, Speech Pathology Australia has now entered its 70th year of operation. As a dynamic organisation, we regularly evaluate and calibrate priority goals and objectives in order to ensure we meet the changing and evolving needs of the profession of speech pathology and the clients and communities we work alongside.

Our three-year cycle provides the opportunity to predict challenges and shape futures within the context of the internal and external environment. We build on the successes of past strategic endeavours, while always looking ahead to strengthen our innovative directions, and commitment to engaging in local and global leadership.

The Association’s three strategic pillars of our 2020-2022 Strategic Plan are:

These pillars will be fundamental for us over the next three years, enabling us to continue working towards the aspirations we set for ourselves when we established our visionary document - Speech Pathology 2030 – making futures happen. In a world where futures are increasingly less predictable, we need to be dynamic and flexible, and this document gives us the scope to influence, and to be inspirational.

The strategic plan brings the Board of Directors together with the national staff team in executing our vision and purpose over the next three years.

On behalf of the Association, it is our combined pleasure to commend the Speech Pathology Australia Strategic Plan for 2020-2022 to our members, staff, and stakeholders.

Tim Kittel
National President

Gail Mulcair
Chief Executive Officer

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Vision
Effective communication and safe swallowing for all throughout their life.

Purpose
To enable and empower speech pathologists to optimise communication and swallowing for all.

 

Values

  • Cultural responsiveness
  • Excellence
  • Innovation
  • Person-centred practice
  • Professionalism and ethical practice

 

Capability and enablers

  • Governance
  • Growth
  • Resources
  • Sustainability

 

Pillars Strategic Goals Priority areas
Our voice Speech Pathology Australia is the trusted voice of the profession.

Lead effective relationships with government and other key stakeholders.

Deploy interprofessional and international collaboration to improve outcomes.

Ensure policy is informed by best available evidence.

Advocate for areas of need and emerging priority.

     
Our impact Speech pathology is valued and recognised in the community.

Increase recognition of the needs of people with communication and swallowing disorders.

Build evidence of the impact and cost benefit of speech pathology services.

Support community and person-centred practice.

Promote provision of services that are safe, inclusive and responsive to consumer need.

     
Our workforce Speech pathology is valued and recognised in the community.

Promote commitment to professionalism and life-long learning.

Develop the evidence-base, research capacity and capability of the profession.

Grow and support a workforce of increasing diversity and respond to diverse communities.

Lead innovation in the speech pathology profession.

 

 

This graphic is taken from the Speech Pathology Australia Strategic Plan 2019-2021 and represents the Association's voice.Our voice
Speech Pathology Australia is the trusted voice of the profession

Priority area
1.1 Lead effective relationships with government and other key stakeholders
Strategies for 2020-2022

1.1.1 Influence policy and funding that enables equity and improved access to speech pathology for the community.

1.1.2 Ensure active representation with a “seat at the table” with government, representative bodies, consumer bodies, and other key stakeholder organisations.

1.1.3 Promulgate key messages and concise position statements on current and emerging issues relating to the profession.

1.1.4 Empower and support members to actively engage with members of parliament about the role of speech pathologists and topical issues pertinent to the profession.

1.1.5 Identify leaders of the speech pathology profession to consult with on key issues, content and relevant data, to inform and support policy positions.

Priority area
1.2 Deploy interprofessional and international collaboration to improve outcomes
Strategies for 2020-2022

1.2.1 Advance and contribute to speech pathology best-practice in the global context.

1.2.2 Develop collaborative interprofessional relationships at forums, ensuring the Association has an active voice in discussions, to promote understanding of speech pathology practice and role in supporting better health outcomes.

Priority area
1.3 Ensure policy is informed by best available evidence
Strategies for 2020-2022

1.3.1 Secure evidence for advocacy purposes by developing relationships with relevant institutions to ensure access to journals and databases.

1.3.2 Capture and retrieve research evidence and data to support specific topics and positions.

Priority area
1.4 Advocate for areas of need and emerging priority
Strategies for 2020-2022

1.4.1 Develop framework for identifying advocacy priorities and forming strategy, being cognisant of current government policy, and utilising available evidence and data.

1.4.2 Engage with primary health networks and other local networks to support identification of specific local community needs and gaps in access to services.

1.4.3 Articulate agreed advocacy priorities, which are responsive to changing and emerging needs.

 

This graphic is taken from the Speech Pathology Australia Strategic Plan 2019-2021 and represents the Association's impact.Our impact
Speech pathology is valued and recognised in the community

Priority area
2.1 Increase recognition of the needs of people with communication and swallowing disorders
Strategies for 2020-2022

2.1.1 Collaborate with the International Communication Project and other bodies to raise the profile of communication disability in global forums.

2.1.2 Support development of National Standards for Communication Access through:

a. specific project to determine preferred terminology applied to the population of people experiencing barriers to communication, and the processes to address these barriers, across all relevant stakeholder groups in Australia, to ensure consistency, public understanding and acceptance.

b. Communication Access Alliance to scope and establish desired outcomes for national standards in conjunction with Standards Australia.

2.1.3 Build a range of promotional campaigns that have consistent messaging to increase general public awareness, and that of other professions (e.g., general practitioners/primary health networks, teachers/principals), regarding communication disability and swallowing difficulties as well as the breadth of role of speech pathologists.

Priority area
2.2 Build evidence of the impact and cost benefit of speech pathology services
Strategies for 2020-2022

2.2.1 Expand cost-benefit analysis modelling to one or more specific areas of speech pathology intervention.

Priority area
2.3 Support community and person-centred practice
Strategies for 2020-2022

2.3.1 Underpin member education with a person-centred philosophy.

2.3.2 Analyse recommendations from the consumer decision making project in the context of 2030 aspirations and implement identified strategies.

2.3.3 Enable members (and organisations/other stakeholders) to recognise consumer wishes and where required identify and manage risks and develop appropriate frameworks for when consumers may choose to not engage with speech pathology services or recommendations.

2.3.4 Extend involvement of consumers in the Association’s governance structures to ensure the voice of consumers informs the promotion of the needs of those with communication and swallowing difficulties, as well as Association practices and activities.

Priority area
2.4 Promote provision of services that are safe, inclusive and responsive to consumer need
Strategies for 2020-2022

2.4.1 Implement recommendations and actions of the Reconciliation Action Plan (RAP) and prepare for extension of activities in the subsequent ‘Innovate RAP’.

2.4.2 Enhance culturally responsive and safe practice across the speech pathology profession including embedding education within all learning and resources for members.

2.4.3 Ensure members of Aboriginal and Torres Strait Islander communities within the speech pathology profession are supported and have a safe network for mentoring and professional support.

 

This graphic is taken from the Speech Pathology Australia Strategic Plan 2019-2021 and represents the Association's workforce.Our workforce
Speech pathologists are equipped for quality practice that meets community needs

Priority area
3.1 Promote commitment to professionalism and life-long learning
Strategies for 2020-2022

3.1.1 Provide easy to navigate access for members to a range of the Association’s clinical and professional information and resources.

3.1.2 Expand modalities and resources to increase attraction and enable flexible access to high quality education.

3.1.3 Reinforce inclusive culture within the profession, involving adapting and embedding professional “civility” initiatives, as guides to communication and interactions within social media and member communities.

Priority area
3.2 Build the research capacity and capability of the profession
Strategies for 2020-2022

3.2.1 Investigate partnerships with international speech pathology associations and other bodies in areas of evidence-based practice development and sharing of resources (links also with 1.2).

3.2.2 Develop educational opportunities and resources to support the membership to apply the three principles of Evidence Based Practice (E3BP).

Priority area
3.3 Understand, grow and support a workforce of increasing diversity and respond to diverse communities
Strategies for 2020-2022

3.3.1 Conduct speech pathology profession workforce analysis.

Stage 1 – Capture and understand the workforce trends to identify strategies to support the profession now and into the future.

Stage 2 – Map current demands of the profession and future needs of the community.

3.3.2 Promote the benefits of membership of the Association to groupings within the profession with current low levels of membership.

Priority area
3.4 Lead innovation in the speech pathology profession
Strategies for 2020-2022

3.4.1 Build awareness in the profession as to how innovation can be embedded in practice.

3.4.2 Promote innovative practice that demonstrates a positive impact on the community.

3.4.3 Enable the profession to adopt and fully utilise digital health technologies.

 

 

Strategic Plan 2020 - 2022

For more information on the Speech Pathology Australia Strategic Plan 2020-2022. Contact Speech Pathology Australia Chief Executive Officer Gail Mulcair by email.

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